Trademarks as Assets: Protection in the United States V&E IP Update Regulatory Roundup Insights Vinson & Elkins LLP
They represent significant economic value, contributing to a business’s overall worth. Under Article 6 bis of the Paris Convention, countries are empowered to grant this status to marks that the relevant authority considers are “well known”. The EUTM system is therefore said to be unitary in character, in that a EUTM registration applies indivisibly across […]